Sold Out Crowd is run by theatre professionals who understand the unique culture of theater. Designed with producers and patrons in mind, Sold Out Crowd’s mission is to support the local theatre community.

We help producers fill seats and spread the word about their shows, while making the theatre more accessible to those on a limited budget. In addition, Sold Out Crowd donates a portion of all proceeds back into the non-profit theatre community.

Sold Out Crowd members consist of a loyal base of theatre enthusiasts with an appetite for live entertainment that exceeds their financial means. Whether they are artists, students or seniors, Sold Out Crowd members love the theatre and understand the value of a complimentary ticket.

Not only do they support a show by filling a seat, but also they continue to support the production by spreading the word to potential ticket buyers.

The Sold Out Crowd network of theatres and producers is wonderfully diverse and offers something for everyone. Major venues as well as the burgeoning community of small to mid-size theatre companies, list tickets with us.

Whether it’s a Broadway Musical or an intimate Theatre Row play, most producers need help filling seats during previews, opening weekend or press nights. They especially need courteous, enthusiastic and discreet individuals who will support each production and contribute to the theatre going experience as a whole.

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Justin Okin


Justin has worked as a producer and theater administrator for the Los Angeles Theatre community since 2007. It has been his lifelong goal to support bold, thought-provoking, and entertaining theatrical work while making it accessible to all. Sold Out Crowd is his approach to honoring that dedication.

After receiving a B.A. from Sarah Lawrence College in New York, Justin moved to NYC where he produced several world premiere productions, including Edward Allan Baker’s Lila on the Wall, which went on to receive rave reviews at the Edinburgh Fringe Festival. Justin then moved to Los Angeles, where he joined the Board of Directors for Theatre of NOTE. He produced the Road Theatre Company’s Annual Playwrights Festival (one of the largest of its kind in the US) for 5 years. He has been a member of Rogue Machine Theatre since 2008. With Rogue Machine, he produced, CockBull, The LADCC award-winning American Premiere of On the Other Hand, We’re Happy and the Los Angeles Premiere of Will Arbery’s Heroes of the Fourth Turning.

Justin’s connections to many of the professional theatre companies in Los Angeles as a producer and theatre administrator have given him a unique ability to run an audience development company that serves its members and supports local theaters in ways that similar companies never have.

Free Access to Some of the Best Shows in Town!

Run by local theatre professionals, Sold Out Crowd is easy to join and helps support the local theatre community!